Online and T.V distributing such as Itunes and youtube devalues music by reinforcing it to being bland and stale and highlights how this may be a more beneficial route for an artist or band to follow in terms of success. Alternativley, it has allowed new alternative music material to be marketed and consumed to audiences which can be reinforced as new and pure.
Indie bands genrally will not benefit from online distributing as they have no financial support form a record label to support the costs. For example, as digital distribution has advanced in term of technology such distributing as 'youtube to Mp3 cnverter' Audiences are downloading these music form these sites for free whcih is a form of piracy. It is significant for indie bands such as 'Mumford and sons' to have their music consumed through media products such as C.D's as this is where there money would be made due to lacking in the financlail suippoirt a record label would give theri bands. Even though there music is considered 'pure' as they have not been tied down to a record label that genrally make their atrists produce bland and stale music, not having finacnial support form record labels to invest in expnsve onlne distribruting such as adverts and they have online pricay being ditsrubted from 'youtube to mp3 converter' theyre music is still pure however , not as sucessful.
Alternatively, Major record labels such as Sony benefit from digital distribution- however it makes there music stale and impure. . For example a daughter company of sony- sycho uses the owner of X factor and sycho in a form of synergy to deliver recycled music to their mass audience. A contestant on X factor misha B covered the song 'would I lie to you' which was distributed on T.V. Sycho Marketed the produced by using EMI's back catalogue and using this song, and changing it to the beat of the song to make it more relevant to a modern day audience. This is a form of stale music as they are simply recycling an old song to try and make it as successful again as it once previously was. Therefore the distributing their recycle music through television bnefirts them as they are marketing old successful songs that went up to the top ten in the charts which highlights how a lot of audience have therefore consumed it.
On the other hand, Beck has allowed music to be interpreted alternatively by his audience as he provided them with notes which they could interpret differently. This allows the audience to become prosumers to create there own unique devised music which can be considered pure. He distributed this music online trough the use of my space space and youtube where people then interpreted it in there own forms on youutbe to market it to their own audicnes. This shows how online distribution is signifciant to artists such as Beck as it allows them to markt their music online where it ca then be interpeted by his prosumers to create pure diverese music.
Opposedly, the new role of prosumers can create stale, bland music through the use of online distribruiton such as youtube. For example, music artists such as 'danger Mouse' took a variety of well known songs and blened them togheter to create a 'mash up'. they then distributed it on youutbe to market it to their audiene. This allows people like danger mosue ot be prosumers as they are creating there own music from the msuic they previously listened as an audicne. However, this is similarly to the syco case study a form of recyling music which leads to it being devalued as the music is successful old songs that are now being edited to being current to the modern day audicne. In relation to my introduction, this stale music is however successful as it is being distribute to youutbe which has a mass audience available to listen to the musisc. moreover, the music is devalued but it is expected from a modern day audience and therefore it is deemed successful.
Therefore onlie distribruting reinforces balnd and stale music. For example X faxtor markets thre music through back catologues. Howveer it makes it succesful . As oppsosed to prue music not beign as ssuccesful.
Thursday, 9 May 2013
reece exam
It has allowed everyone to be able to market and consume a wide rang of music over many platforms making it easy for anyone produce and distribute music to a global audience not just the major labels.
beck is a key example as the new way in which he markets and distributes his music to his audience is over social networking sites and a key difference with beck is that he has made it so his audience produced and distributed the music for him as he produced sheet music which he made available to his audience getting them involved in the production process of the music gain audience participation, allowing them to interpret the music in their own way opening his target market as the music can be listened to in any genre.
Syco is part of a major record label which hosts a television show put on to find to new talent, as syco is part of a major record label they have the rights to many well known songs in their back catalogue and can also access songs from the back catalogue of over labels for a price which they can promote/market though their television show, they get the audience involved with their music by allowing them to decide what they want on by voting for the act which they want to see one stage. syco also use a high amount of visualisation in the marketing with artist such as one direction this to produce as sellable image that people buy into making it more about the appearance rather than the music.
digital distribution has made it so that indie labels can actually compete with large major record labels due to the fact they can market their artists widely to a large audience at a low price where as in the past it was only major record labels that had this ability has it cost a huge sum of money to invest in large amounts of marketing. these labels can also distribute their music over platforms such as sound cloud, itunes and spotify ETC this means that their music is also available to be consumed easily by their audience as well.
everybody now has the ability to become a prosumer in that everyone has the abilty to access a wide range of music that they can download, change , mix and mash up to produce a new piece of music from the original and then put it on to youtube and spotify etc for others to listen to, this takes production, distribution and exchange (PDE) and mix them all together because where before each step was carried out by a different industry body now one person from their own home can produce a whole new track from old music, market it other social networking sites and distribute it over platforms such as youtube and sound cloud.
beck is a key example as the new way in which he markets and distributes his music to his audience is over social networking sites and a key difference with beck is that he has made it so his audience produced and distributed the music for him as he produced sheet music which he made available to his audience getting them involved in the production process of the music gain audience participation, allowing them to interpret the music in their own way opening his target market as the music can be listened to in any genre.
Syco is part of a major record label which hosts a television show put on to find to new talent, as syco is part of a major record label they have the rights to many well known songs in their back catalogue and can also access songs from the back catalogue of over labels for a price which they can promote/market though their television show, they get the audience involved with their music by allowing them to decide what they want on by voting for the act which they want to see one stage. syco also use a high amount of visualisation in the marketing with artist such as one direction this to produce as sellable image that people buy into making it more about the appearance rather than the music.
digital distribution has made it so that indie labels can actually compete with large major record labels due to the fact they can market their artists widely to a large audience at a low price where as in the past it was only major record labels that had this ability has it cost a huge sum of money to invest in large amounts of marketing. these labels can also distribute their music over platforms such as sound cloud, itunes and spotify ETC this means that their music is also available to be consumed easily by their audience as well.
everybody now has the ability to become a prosumer in that everyone has the abilty to access a wide range of music that they can download, change , mix and mash up to produce a new piece of music from the original and then put it on to youtube and spotify etc for others to listen to, this takes production, distribution and exchange (PDE) and mix them all together because where before each step was carried out by a different industry body now one person from their own home can produce a whole new track from old music, market it other social networking sites and distribute it over platforms such as youtube and sound cloud.
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