Evaluation Question Six. India.

Syco is Simon Cowells company under the name of Simco Ltd in 2002 under Sony entertainment. It specialises in film, music, tv and entertainment. To get across to their varied audiences they have offices and bases all over the world for their global market and audience. Shows such as Britain's Got Talent (which later went on to American, Turkey, France and Spain and many more, it's now a global show phenomenon ) and The XFactor (mainly mirrored on America where Simon cowell also hosts it) and acts such as One Direction and Leona Lewis are signed and produced and marketed by Syco. Through his global marketing and media campaigns he ha been able to selling over 200 million albums and reach over 180 number one hits for his artists. Due to Simons celebrity status he has also used this to sell and make him and his artist alot of money. He has been named one of the Most Influential people in the worlds one of the most powerful person in reality tv. This is also a good use of advertising as he I promoting himself and therefor promoting his brand and artists alike to the world, he also uses his connections to promote artists such as 1D who appeared on The XFactor US ,where Simon is also a judge, to promote them to the US market. Syco has a film for 1D to ensure more millions will be made for the band, ensuring they will stick around for a long time to continue to make more and more millions for the company to keep them going and safe from administration like so many other company's around the world have. The newest show Simon has produced is called the You Generation to compleat and keep up with the music times of music ad networking communication being digital and mainly on YouTube, he has come up with a show to combine with the new and the changing trends, this is why Simon remains at the top of his game as he moves with the times instead of trying to stay the same and hope people will go back to their old ways.

Syco to promote world wide uses synergy across all of the medias, to ensure to reach all of his audience in every possible way. For example for One Direction, his marketing and media team made a website, arrange interviews(radio and tv) create a twitter and Facebook page, YouTube channel and an interactive game over the Internet to draw in more fans, the games incorporates all of the media to find clues in for example a magazine or a TV show, to win a prize (mostly tickets to their show) this is a clever way to advertise as it's fun for the audience and ensures that the fans and people who are not even fans are bombarded with promotion so the artists remains talked about and become celebrity's for people to follow, love and support AKA buy tickets and merchandise to keep the band going as they no longer can make a profit from just record sales as so many people now just download of the Internet, so company's like Syco have to come up with new was to promote and get many from other means or they would go bust and that would be another music company gone forever like EMI before us.